Right at the heart of Pasig City along its major thoroughfare, San Miguel Avenue, at the corner of Shaw Boulevard, rises the trendsetter in modern high-rise office condominiums. The project proponents have conceptualized it as a purely office condominium, in contrast to the mixed-use concept, to maximize the benefits from a centralized design and functional master plan. All the physical aspects, service system components and amenities are geared towards the needs of modern-day offices, which otherwise would have been less effective and dissipated if combined with other uses for the edifice. The One San Miguel Avenue is custom-built to cater to the fast-paced and multi-faceted demands of modern-day offices including BPOs as dictated by young executives, professionals and captains of industry.