A new shift has taken place that will bring a most positive impact to the property development industry in the country and in the region. This is the timely emergence of a strategic, collaborative new partnership, the Sime Darby Brunsfield. Sime Darby Brunsfield is a strategic partnership formed by two formidable names in the industry. Sime Darby Group, an established leading multinational corporation and one of Southeast Asia's largest conglomerates, has formed a partnership with the Brunsfield Group, a construction and information and communications' technology-based developer that is highly respected for its many record-breaking achievements. The Sime Darby Brunsfield venture is a strategic alliance that will consolidate the diverse strengths and resources of both parties, leveraging on each other's unique capabilities and expertise, knowledge and experiences. It is a strategic partnership to create real synergy - to achieve superior quality and bring significant added value to all their key stakeholders. Sime UEP Properties Bhd and Brunsfield Group have started working together in a joint venture partnership to develop Subang Avenue, a project that features serviced apartments and a 250,000sf upmarket retail area in Subang Jaya. Other projects include the well-received development Oasis Square that was completed in 2009. The partnership will continue to work together on projects in Sime Darby's land bank in the Ara Damansara township, and near the Kuala Lumpur Golf and Country Club. The essence of the strategic partnership between Sime Darby and Brunsfield is in its close collaboration, one that combines their rich, diverse experiences and expertise to deliver high standards and world-class quality in their projects. Indeed, it is this spirit of positive collaboration that creates value innovation and allows the partners to move forward - in a truly professional, world-class partnership that delivers real value.