Frontera Verde, home of Tiendesitas and formerly a perennial shopping and party destination, is now Ortigas East. This redevelopment plan stems from the synergy between Ortigas & Company and its partners, Ayala Land and SM Prime.  Situated on the crossroads of C5 and Ortigas Avenue, the estate development aims to breathe new life to the property and seamlessly integrate a modern, bustling community with a lifestyle grounded on accessibility, community, and sustainability.

“Our masterplan is designed for the efficient and innovative use of mixed-use properties covering residential, retail, and business. All these facets come together to provide the market with an attractive product that they can invest, work, and live in,” said Ortigas & Company COO Thomas F. Mirasol, with the company banking on its excellent track record for the last 5 years on investment and development. 

A larger Ortigas Center with a new vision
Just like their Capitol Commons development, Ortigas East forms a natural extension of Ortigas Center and directly connected to it via Julia Vargas Avenue, which also forms the main artery of the business district. Ortigas & Company forsees Ortigas East as a catchment point for the overflow of demand for office spaces in the main Ortigas Center. In fact, according to Collier's International, Ortigas-based offices have a high occupancy rate of 95%, which means developments like Ortigas East are bound to benefit from this growing demand.

As a proof, just a few hours after launch, The Glaston Tower to be built at Ortigas East got 81% uptake, proving that the area has indeed great potential. Aside from the existing traffic it receives from commuters streaming in from the Pasig-Cainta area, the company aims to improve connectivity by building a multi-modal transport terminal and a six-lane boulevard that would ease traffic and facilitate easier linkage between Julia Vargas and Ortigas Avenue.

Setting the bar for eco-estate developments
More than just facilitating easier interconnectivity, Ortigas East sets the bar for eco-estate developments. “We want to build a fine example of sustainability. Ortigas East... will fully showcase our company’s commitment to build healthy, happy places where people desire to work, shop, and live,” Mirasol shared. As a testament to this, Ortigas East will dedicate 40% of the property to green, open spaces that will combine functional spots, parklets, tree-lined roads, and integrate public art. 

Also, the eco-estate will include bike lines to encourage biking to reduce carbon footprint. Other initiatives include a rainwater recovery program to utilize rainwater for non-drinking use for each building development. Alongside this, Ortigas East will implement an efficient waste management system that will encourage recycling and proper waste disposal. All these aims to promote throughout its sustainable community management. 

Other exciting plans ahead for Ortigas East
On the retail and entertainment side, Ortigas & Company also sets its sights in building a regional mall development in the area and a hotel brand, a first for the company. “...it is of absolute importance to adopt a forward-thinking mindset by constantly reinventing our processes and designs, to make our properties more attractive to investors. We are doing this with our eco-estate Ortigas East, and we are eager for the community to experience this and benefit from it,” Mirasol concluded.*